TECHTRONIC INDUSTRIES (TTI)

Gained a unified view of the customers across multiple brands and data sources and further streamlined marketing processes

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client-tti

Industry

Manufacturing (Power tools and electronic equipment)

SAP® Solutions

SAP Marketing Cloud

Project Description

Implementation of the SAP Marketing Cloud solution has tied together siloed marketing channels, such as  Email, Facebook, and Google Adwords into a single platform

A few channels, such as MailChimp, Sprout, Marin, and MS Excel, were completely replaced

TTI was able to bring together customer data and interactions from various sources including, social media posts, rating and reviews from Bazaar voice, Customer Service related information from SAP Service Cloud and much more

Expansive Market Leadership via Continuous Focus on Innovation

Based out of Hong Kong, Techtronic Industries (TTI) is an international consumer goods brand that specializes in power equipment and floor care solutions. With an enduring vision to develop and transform cordless technology, TTI’s solutions and culture derive from the brand’s key strategic focus on Powerful Brands, Innovative Products, Operational Excellence, and Exceptional People.

A Commitment to Customer Satisfaction

Through constant innovation and brand performance, TTI has been able to regularly deliver compelling new products that augment customer satisfaction and productivity. As a next step to enhancing customer engagement and streamline brand communications, TTI wanted to bring in a solution that could ensure a single view of every customer unified across brands and replace the existing marketing email solution with a more efficient one.

Moving Past Customer Engagement Barriers and Setting Up The Right Experience

TTI engaged Knack Systems to implement the SAP Marketing Cloud Solution for their organization and tie together siloed marketing channels, such as Email, Facebook, and Google Adwords into a single platform. The newly established solution and capabilities helped TTI gain a unified view of the customers across multiple brands and data sources and further streamline marketing processes.

With this implementation, TTI now has the means to better respond to customer sentiment in online reviews and other online channels, reduce the risk of a possible data breach, and efficiently manage their customers' consents to contact them via different channels for marketing activities, thereby boosting customer trust and engagement in the process.

TTI runs several campaigns using Facebook, Google AdWords in the native platform, and sends out email campaigns using Mailchimp. With SAP Marketing Cloud, TTI now has the ability to create and deliver on Campaign Execution by Email, Facebook Campaigns, Google AdWords Campaigns, and Trigger Based Campaigns. With the outbound integration with Facebook, TTI now targets the right people with relevant social media ads.

 

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