2018 Gartner Magic Quadrant for Multichannel Marketing Hubs report
Rediscovering exciting new opportunities to engage and interact with audiences
In today’s “me” economy, the customer is firmly in control. Digitally connected and socially networked, they’re more knowledgeable than ever before and expect the information they need about products or services to be available when, where, and how they want it during their unique buying journey.
For marketing professionals, this creates exciting new opportunities to engage and interact with their audiences – as long as they have the right technology, such as predictive analytics and machine learning.
Do you deliver connected brand experiences across all your channels? What your business needs to do first and foremost is increase conversion rates with complete and dynamic customer profiles.
In the meantime, take a look at the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs report, which positions SAP as a leader.