Hybris E-commerce Platform: A Popular E-commerce Solution for B2B & B2C Businesses

SAP Hybris continues to lead the market for e-commerce platforms for both B2B and B2C companies. With every new version come robust enhancements that make the suite’s core commerce capabilities even better equipped to ensure customer engagement and improve dialog between business and customer. With these kinds of innovations, consumers and clients are empowered to manage their own purchases, orders, and subscriptions with definite visibility of each stage of the fulfilment process. Below are just some of the functionalities and features you are missing out on by not getting SAP Hybris:

  • Customer 360 View – SAP’s Assisted Service Module provides relevant and real-time customer information to customer service agents. This results in highly optimized and personalized support to customers and their real-time needs in the form of quick customer snapshots, customer overviews, activity feeds, profiling, preferences, and recommendations.


  • Commerce Quotes – SAP Hybris also features commerce quote capabilities, allowing for richer user experiences that simulate the complex reality of various business-to-business transactions. The quotes feature is made available across all SAP Accelerators, which means it can be used by all businesses wishing to offer quotes and estimates to customers.


  • Order Management – The Hybris e-commerce platform also features order management capabilities, which provides superior benefits for both consumers and vendors. Customers are empowered to view and manage their returns, thus allowing customer service representatives to reallocate time to actions and activities that add more value to customers. This also results in businesses having better capabilities to fine-tune sourcing logic through dynamic ranking of fulfillment locations, which ultimately optimizes sourcing strategy and helps cut down delivery times and expenses.


  • Efficient Architecture – Hybris also supports containerization, which allows for simpler, more organized, and more reliable configuration as well as deployment. This results in better consistency and speed of processes across various environments.

Author: The Knack Team

Short posts and insights shared by a group of Knack System’s SAP subject matter experts in the customer engagement, marketing, sales, commerce, and service space.

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