e-Business Strategy

Knack Systems strategy consultants facilitate discussion of core business objectives and models; marketing and branding issues; web initiatives, objectives and strategies; and internal and external policies, procedures and work flows. We identify decision factors such as the complexity of legacy systems and data, growth projections, customer demographics and site hosting requirements. Our consulting is offered in the following three sessions:

Strategy, Brand and Operations Audit

In our proprietary audit, we examine essential strategic, marketing, and operational elements, analyzing their potentials and pitfalls for the client's e-Business initiatives. This exercise is critical to identify brand strengths and weaknesses, clarify stakeholders, and identify both constituency relationships and customer needs.

Business Modeling and Functional Analysis

Now more than ever, a clear understanding of the client's e-Business model is critical to success: defining how an eBusiness will make money, the services, products, and information customers will need, and the myriad of internal issues that affect the efficient and accurate integration and migration of the organization's eBusiness. This process also begins to identify required high-level web functionality.

Technology Directions

Our experts conduct a high-level audit of the existing technology, data sources, and integration issues within an existing business. We facilitate a discussion of the components inherent in an enterprise-class eCommerce initiative. Hardware, operating systems, network, communications, web servers, application server platforms, and systems, development platforms, web tools, component technologies and products, industry best practices, data and integration issues, legacy data and systems issues, the build versus buy paradigm, and other issues will be discussed and analyzed.

Usability

The customer experience is the most important element in website design. It is comprised of the entire interaction the customer has with the website, including its content, branding, functionality, and usability. Customers invest their valuable time when visiting a website. If they decide the time investment is too costly, it is easy for them to click out to a competitor's site. Customer-centered website design is a process that focuses on customers' needs and allows designers to create websites that are easy, intuitive, and enjoyable to use. Focusing on usability provides a competitive advantage and can significantly decrease project development time and expenses.

Feasibility/ROI definition

Any e-Business project or initiative involves usage of resources including budgets. Our experts bring to bear their vast experience of conceptualizing and executing e-Business initiatives for large organizations and assist clients in evaluating the returns from their e-Business initiatives. The returns - both monetary and non-monetary- are defined clearly and metrics formulated to evaluate the project through its lifecycle as well as post-implementation.