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SAP CRM - Case Study

SAP CRM B2B Order Processing

Business Objective

Our client is the largest global provider of integrated products, systems and services in the buildings market. Having an extensively huge customer base with various needs and spread over huge geographical locations.

Client needed a customer centric solution and wanted to harness the power and reach of web to integrate its costumers with its business processes. They decided to go for SAP CRM with B2B Internet sales to achieve its goal, with Knack Systems, expertise in SAP CRM space.

Environment/Tools

  • SAP R/3
  • SAP CRM
  • SAP CRM ISA (B2B)
  • SAP CRM CIC
  • 3rd party software integration like Sybrix

System Functionality

  • Secured environment on internet where clients customers can pro-actively be part of their Sales Model and do business online

  • Integrated MySap environment keeps the customer in sync with entire Sales order processing cycle.

  • Client is able to promptly inform its customers about its new products offerings in a convenient visual environment

  • Provides interfaces for other existing legacy systems to talk to CRM hence providing a seamless IT landscape with SAP CRM as single window for all customer needs.

Achievements

  • Increased customer satisfaction and retention by providing personalized products and value added services

  • Greater ability to communicate with customers and Improved data quality and transparency, enabling enhanced decision making

  • ASAP methodology in conjunction with Knacks reusable libraries helped the customer with reduction in overall time and cost of implementation

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